435 demos booked from pre-revenue.
A pre-launch AI support product with no GTM motion, no proven message, and no traction. We built five systems and ran 320+ experiments to find what worked.
- Customer
Helply- Industry
- AI Customer Support SaaS
- Location
- United States
Where Helply started. Before The GTM Company.
Helply is an AI-powered customer support product and sister company to GrooveHQ, a well-established help desk platform. The team came to us pre-revenue — product built, not yet in market. They had deep knowledge of the support space, but no proven GTM motion for Helply as a standalone product.
- Pre-revenue with no outbound system in place
- One previous outbound attempt — scraped Zendesk users, produced almost nothing
- Positioned generically as a chatbot, impossible to cut through
- No message-market fit and no data on what would resonate
“Cameron helped us set up a system that allowed us to send a massive amount of emails at scale, while still split testing ideas and messages. It has generated literally thousands of replies for us and hundreds and hundreds of demos.”
Helply FounderOur approach: offer before volume.
The first priority before any volume went out was the offer. We helped Helply move their positioning from “we have a chatbot” to “only pay for successfully resolved tickets” — a performance-based model that immediately differentiated them. Then we built five systems covering the entire addressable market at three tiers of personalisation.
- A
Message-market fit testing
Enriched SaaS companies for their CX tool, positioned Helply as an add-on, and ran 320+ experiments to find what resonated.
- A.1
Full TAM map
240,000 SaaS founders from 10 data providers, enriched and scored by fit. Tier 1 got 1-to-1 outreach; Tier 3 got high-volume cold email.
- B
Inbound-led outbound
Leveraged the founder’s 60,000 LinkedIn followers, filtering engagements through an ICP to turn organic reach into conversations.
- C
Offer development
Repositioned to a performance-based model and tested offer variations systematically across all three tiers.
The result. Where they are now.
Helply went from a pre-revenue product with no proven message to a company with thousands of leads in pipeline, hundreds of booked demos, and a GTM motion built to scale across their entire addressable market — with true message-market fit from 320+ experiments.
Helply All case studiesGet your outbound playbook, designed for free.
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- Live, with Cameron
- No pitch deck, an honest read on fit
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