We pair the most creative campaigns with the most technical systems, and run them as one full-funnel feedback loop. Every reply, meeting and result feeds next week’s plays.
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Helply · AI customer support“Cameron helped us set up a system that allowed us to send a massive amount of emails at scale, while still split testing ideas and messages. It has generated literally thousands of replies for us and hundreds and hundreds of demos.”Helply Founder
A handful of tests a quarter can't find a winning play. The teams that win run many small experiments, every week.
Five things change at once, so nobody knows what worked. Changing one thing at a time is how you learn what works.
The same templates every competitor sends. Buyers ignore what they've seen before; fresh ideas and useful offers earn the reply.
Replies, calls and results stay in inboxes and heads. Nothing gets written down, so every quarter starts from zero and old mistakes repeat.
We study who already buys from you, then find every company like them, scored and ranked, with an alert when one raises, hires or launches.
Separate domains and inboxes, bought, warmed up and matched to your buyers, so emails land in the main inbox.
Who to reach, when, what to say and what to give. Each combination is one experiment, with a free audit or teardown made for each prospect.
Small tests every week, one change at a time. Winners go out to the whole market.
We answer every reply and book the meeting into your calendar.
Every stage is measured in one full-funnel report, and what worked feeds the next round.
We start from who already buys from you, map every company like them, and watch for the moment each one becomes reachable.
We find every company that could buy from you. The best-fit ones get personal outreach; the rest get well-targeted email.
Whole market covered at three tiersWe watch for funding, new hires and role changes at the companies you want, and reach out that week.
Meetings with Reuters and The GuardianMeasured hereFit scoreCompanies foundSignalsIn the full-funnel report
Helply240,000SaaS founders mapped from 10 data providers, then scored by fitRead the case study Testing at volume only works if your emails arrive. We buy and warm up the domains and inboxes, match them to your buyers, and build it all in the tools you already own.
Separate domains and email accounts, bought and warmed up before anything is sent, so your main domain is never used for cold email.
We check whether your buyers use Google or Outlook and set up sending to match, so emails land in the main inbox, not spam.
Reply rate, bounce rate and warm-up score are tracked for every sending domain.
Clay
EmailBison
HubSpot
Attio
Instantly
Apollo
HeyReach
Smartlead
Close
Slack
LinkedIn
SalesforceEverything runs inside your own accounts. Nothing to migrate and nothing to rent; if we stop working together, the systems stay where they are.
Measured hereInbox placementBounce rateIn the full-funnel report
Mailin10xoutbound scale, into new marketsWe have hired at least two dozen agencies at this point. Cam is one of two that has generated us a positive ROI.Tomer, Founder & CEO of MailinRead the case study
Who you reach, when, what you say and what you give. Each combination is one experiment. The gift is a free audit or teardown made for each prospect, so they reply because they want it.
A play is one outbound campaign, built from four choices:
Each prospect gets a free audit, teardown or ROI model made for their company. They reply to get it.
435 demos booked from pre-revenueWe write and send messages from your founder's LinkedIn, so buyers hear from the person they trust most.
$30k to $350k MRR in 6 months12segments×9signals×7messages×4offers=3,024plays you could run
A team running one campaign a month tests twelve of them a year. We run small tests every week, so the winning play turns up in months, not years. Example numbers, for illustration.
Measured hereReply rate by messageReply rate by offerIn the full-funnel report
Juno$350kMRR in 6 months, up from $30kYou go to a lot of lead gen folks and they just fire off emails that come across as spammy and dilute a brand. We needed something that felt authentic.Stefan, GTM Lead at JunoRead the case study
This is the part most outbound skips. One change at a time, so we know what made the difference. Winners go out to the rest of your market, and every result feeds next week.
Every week, in five steps:
Every week, we start again from what worked.
One report from first email to closed deal, split by play, message and offer, so we can see what moved each number.
Measured herePositive repliesWinners keptIn the full-funnel report
Helply320+message experiments to find what workedCameron helped us set up a system that allowed us to send a massive amount of emails at scale, while still split testing ideas and messages.Helply founderRead the case study
We answer every reply, send the free asset they asked for, and book the meeting straight into your calendar. Here is one client, start to finish.
Louper, a video collaboration SaaS at around $1M ARR. Alex, the CEO, was spending 4 hours a day on lists, sequences and follow-up, and about 30 qualified demos a month were slipping through the gaps.
Clean lists for each buyer type, campaigns per segment, warmed-up sending, personalised follow-ups, and weekly changes based on what people replied to. Alex went back to running the company.
Over 100 qualified leads by week three, and 100 booked meetings by week seven, including Reuters, The Guardian and Nas Daily.
“We execute. Fast. No fluff. No theorising. No bureaucracy. Just results.”
Alex, CEO of LouperMeasured hereBooking rateBooked callsClosed dealsIn the full-funnel report
Skillfully$6Min pipeline, built in 6 monthsYou all were producing more booked meetings and more interest in replies in one week than I had been able to produce in 3 to 4 months.Skillfully founderRead the case study
Us against the three ways founders usually try to fix outbound: another agency, hiring in-house, or an AI SDR tool.
| What you get | Other agencies | In-house GTM and SDR hires | AI SDR tools | The GTM Company |
|---|---|---|---|---|
| Volume: the whole market reached | Partly | No | Yes | Yes |
| Depth: written for one prospect | Partly | Partly | No | Yes |
| Creative plays, not templates | No | Partly | No | Yes |
| Custom lead magnets, built per prospect | No | No | No | Yes |
| Learning: what won is written down | No | Partly | No | Yes |
| It compounds: next month starts ahead | No | Partly | No | Yes |
| No new headcount | Yes | No | Yes | Yes |
Usually the message asked before it gave, or it never reached the inbox. We fix both: an offer worth replying to, and sending set up properly with separate domains, inbox rotation and provider-matched sending.
We walk you through named case studies on the call: Helply, Louper, Juno, Skillfully and more. You see the systems, the messages and the replies, not a slide.
No. We work in your Clay, your CRM and your sending tools. If we stop, you keep the lists, the sequences, the domains and every reply.
No pricing on the site, on purpose. We scope it on the call once we know you are a fit, starting with a low-risk proof-of-concept before any retainer.
If you are pre-product-market fit, we will tell you to wait. If you have something that converts, the proof-of-concept costs less than the founder's time spent sending emails by hand.
A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.
Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.
One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.