We find the companies most likely to buy, give them a real reason to reply, and test what works every week, inside your own tools, until booked meetings become a channel you can rely on.
How it runs, every week Example week
Study who already bought from you, then find more like them
Louper
Posted
MeetNearMe
Provision
Helply · AI customer support“Cameron helped us set up a system that allowed us to send a massive amount of emails at scale, while still split testing ideas and messages. It has generated literally thousands of replies for us and hundreds and hundreds of demos.”Helply Founder
A handful of tests a quarter can't find a winning play. The teams that win run many small experiments, every week.
Five things change at once, so nobody knows what worked. Changing one thing at a time is how you learn what works.
The same templates every competitor sends. Buyers ignore what they've seen before; fresh ideas and useful offers earn the reply.
Replies, calls and results stay in inboxes and heads. Nothing gets written down, so every quarter starts from zero and old mistakes repeat.
First we design a campaign worth sending. Then we test it, keep what works and drop what doesn’t, every week.
A play is one outbound campaign, built from four choices:
Every week, in five steps:
Every week, we start again from what worked.
From finding the right companies to booking the meeting, we run every step, so nothing falls through the gaps.
Most go-to-market is tried on a whim and never measured, so the same mistakes get made twice. We start from the data you already have, test every campaign, and feed each result back in, so every week gets smarter.
Read the thesisEach prospect gets a free audit, teardown or ROI model made for their company. They reply to get it.
435 demos booked from pre-revenueWe watch for funding, new hires and role changes at the companies you want, and reach out that week.
Meetings with Reuters and The GuardianWe write and send messages from your founder's LinkedIn, so buyers hear from the person they trust most.
$30k to $350k MRR in 6 monthsWe find every company that could buy from you. The best-fit ones get personal outreach; the rest get well-targeted email.
Whole market covered at three tiersEvery sign-up and demo request is checked for fit, answered and booked in minutes.
Run for Louper. Write-up coming.Old leads and lost deals sitting in your CRM, contacted again with a fresh reason to talk.
Run for Skillfully. Write-up coming.
Clay
EmailBison
HubSpot
Attio
Instantly
Apollo
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Smartlead
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SalesforceBuilt and run inside the accounts you already own, so there is nothing to migrate and nothing to rent. If we stop working together, the systems stay where they are.
Get a free playbookUs against the three ways founders usually try to fix outbound: another agency, hiring in-house, or an AI SDR tool.
| What you get | Other agencies | In-house GTM and SDR hires | AI SDR tools | The GTM Company |
|---|---|---|---|---|
| Volume: the whole market reached | Partly | No | Yes | Yes |
| Depth: written for one prospect | Partly | Partly | No | Yes |
| Creative plays, not templates | No | Partly | No | Yes |
| Custom lead magnets, built per prospect | No | No | No | Yes |
| Learning: what won is written down | No | Partly | No | Yes |
| It compounds: next month starts ahead | No | Partly | No | Yes |
| No new headcount | Yes | No | Yes | Yes |
Louper, a video collaboration SaaS at around $1M ARR. Alex, the CEO, was spending 4 hours a day on lists, sequences and follow-up, and about 30 qualified demos a month were slipping through the gaps.
Clean lists for each buyer type, campaigns per segment, warmed-up sending, personalised follow-ups, and weekly changes based on what people replied to. Alex went back to running the company.
Over 100 qualified leads by week three, and 100 booked meetings by week seven, including Reuters, The Guardian and Nas Daily.
“We execute. Fast. No fluff. No theorising. No bureaucracy. Just results.”
Alex, CEO of LouperUsually the message asked before it gave, or it never reached the inbox. We fix both: an offer worth replying to, and sending set up properly with separate domains, inbox rotation and provider-matched sending.
We walk you through named case studies on the call: Helply, Louper, Juno, Skillfully and more. You see the systems, the messages and the replies, not a slide.
No. We work in your Clay, your CRM and your sending tools. If we stop, you keep the lists, the sequences, the domains and every reply.
No pricing on the site, on purpose. We scope it on the call once we know you are a fit, starting with a low-risk proof-of-concept before any retainer.
If you are pre-product-market fit, we will tell you to wait. If you have something that converts, the proof-of-concept costs less than the founder's time spent sending emails by hand.
A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.
Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.
One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.