New — the GTM Offer Engine. Test your offer for outbound in 5 minutes.Try it →
Lead with value

Cold outbound your prospects thank you for.

Every message leads with a personalized offer your buyer replies to unlock. The right ones self-select — and you book five to ten qualified meetings a week.

LRME
★★★★★
200+ founders · ~70% retention
pipeline · this quarter
RightRev
Meetings booked / week12 wks
Meetings
23
▲ 18% vs last month
Pipeline
$276k
influenced
Emails
60k
Replies
1.5k
Positive
410
Meetings
23
Trusted by 200+ founders
Helply
Juno
Louper
Skillfully
Mailin
Posted
NetZero
01 — Value Offers

Give before you ask.

Every cold email asks for a stranger’s time before earning it — so it gets ignored. We invert the trade: lead with something genuinely useful, and the reply becomes the easy part.

Personalized per prospect — never a generic blast
Audits, teardowns, and ROI models from our own engines
Reply-to-unlock means only the right buyers raise a hand
What the prospect seesFirst touch · 1 of 1
New message
Todana@targetco.com
SubjectA 60-sec audit of TargetCo’s GTM
Hi Dana — I ran a quick teardown of TargetCo’s outbound and spotted 3 pipeline leaks. Built you a personalized fix. Want it? Just reply “yes”.
Send →leads with value · asks for nothing
Live replies · last 24h
12
D
Dana M. replied · now
“Yes — send it over. This is useful.”
Meeting booked · Thu 2:00pm
Reply Agent closed the loop.
P
Priya N. forwarded · 3m
Sent your audit to her CMO.
02 — The Reply Agent

No warm reply ever goes cold.

When a prospect replies, our AI Reply Agent qualifies them, answers questions, delivers the right offer, and books the call — within minutes, around the clock.

Qualifies and answers every reply automatically
Delivers the right offer and books the call
Works around the clock — no warm lead cools off
Our moat

We built the engines. We don’t rent the stack.

Every competitor rents the same Clay-plus-OpenAI pipeline. Three proprietary engines run the Value Offer loop — and run it on your prospects from the very first email.

Engine 01

TAM Map Engine

Builds and enriches your full addressable market into one signal-scored ICP model — the map everything else routes from.

Engine 02

Offer Engine

Turns a company and a role into personalized Value Offers worth replying to, at scale.

Engine 03

Booking Engine

Qualifies every reply, delivers the offer, and books the meeting. No warm reply goes cold.

Try the engine

Score your offer in 60 seconds.

Drop your domain. The Offer Engine grades your Value Offer the way a prospect does — time to value, money saved, time saved, revenue gained, and how risky it feels to say yes.

Run audit →
Audit · your-domain.com0/100
Time to value
Money saved
Time saved
Revenue gained
Low-risk to say yes
The system

One signal-to-meeting machine.

Every input feeds one ICP model, enriched and routed across email and LinkedIn — engineered end to end.

gtm.system— pipeline running● LIVE
$ gtm run --icp --route email,linkedin
ingest signals  enrich TAM  score & route  → 1,482 prospects queued
Not outbound-ready
We build your lead magnet & Value Offer first.
Outbound-ready ✓
Your offer enters the system below.
Inputs
Call recordings
Market research
Closed-won analysis
Customer interviews
ICP Definition
The model everything routes from
Full TAM coverage
Enriched, deduped, signal-scored
Routing
Email
Secondary-domain strategy
Provider-matched · inbox rotation
Sequenced, hyper-relevant sends
Reply-to-unlock Value Offers
LinkedIn
Founder & team profiles
Warmed, on-brand presence
Connection → personalized DM
The deliverability fallback
Unified master inbox
Every reply, one place
AI lead scoring & the Reply Agent
Qualifies, answers, books
Meetings booked → Closed won
By the numbers

Outbound that actually performs.

5–10
qualified meetings booked / week
~18d
to your first booked meeting
1-in-7
best-campaign reply rate
~70%
client retention
The process

From cold prospect to booked meeting.

STAGE 01

Strategy

We define your ICP, the wedge, and the Value Offer worth leading with.

Kickoff
Week 1
STAGE 02

Build

Engines generate personalized offers and we engineer deliverability.

Offers / day
500+
STAGE 03

Launch

Outbound goes live, leading with value from the very first email.

Inbox rate
94%
STAGE 04

Optimize

Weekly experiments and full-funnel reporting tied back to revenue.

Meetings / mo
~15
Mon — launch experimentsFri — report across the funnel
Always be testing

Every week, we test our way to the winner.

Monday we launch new experiments — offers, subject lines, sequences. Friday we report across the whole funnel. Nothing rides on a hunch; every campaign converges on the variant the data picks.

Run this week’s test
Variant A · controlspray-and-pray
Subject
“Quick question about TargetCo”
Reply rate0.8%
★ Winner
Variant B · Value Offer
Subject
“A 60-sec audit of TargetCo’s GTM”
Reply rate7.2%
WeekExperimentLift
W1Audit hook vs. “quick question” subject+9×
W2Reply-to-unlock vs. direct CTA+240%
W3Founder-voice vs. company-voice copy+62%
W4Provider-matched send windows+38%
the reply rate of the control — found by testing, not guessing. The winning variant becomes everyone’s next baseline.
Compare

Why value-led beats spray-and-pray.

Everyone else
The GTM Co.
Leads with value
Personalized per prospect
Own engines, not rented Clay
Books the meeting after the reply
Scales past the founder
The fit check

Honest fit beats a bad fit.

If your offer is worth leading with, we’ll engineer it. If it isn’t, we’ll tell you in the audit — for free.

We’re a fit if you’re…

B2B SaaS / tech with product-market fit
20k+ addressable contacts in your TAM
$5k+ ACV — the CAC math works
Founder-led outbound that won’t scale

Not yet, if you’re…

Pre-PMF, still finding the offer
Tiny TAM (under ~20k contacts)
Low-ACV, impulse-buy products
Looking for cheap spray-and-pray volume

Questions, answered.

We’re small — shouldn’t we build this in-house first?
If you’re pre-PMF, we’ll tell you to wait — honestly. But if you have something that converts, the proof-of-concept costs less than a month of the founder’s time spent sending emails by hand.
How do I know it works?+
What does it cost?+
Our last cold push died on deliverability.+
I’m not ready — can we circle back later?+

Let’s book your free GTM teardown.

We’ll tear down your outbound live, show you the Value Offer we’d build, and tell you honestly if you’re a fit.