Notes on outbound. Written for founders.
How the work actually runs, written down. No email wall.
- Cameron Brown
Is a $5K a Month Cold Email Agency Worth It? Run the Payback Maths First
Whether a $5K a month cold email agency is worth it depends on your ACV. The payback maths to run on your own numbers before you sign anything.
- Cameron Brown
Is Your Market Too Small for Cold Email? How to Check Your TAM First
Selling to a niche? How to count your target companies, the market-size thresholds we use for cold email, and how to test a small market safely.
- Cameron Brown
How to Tell if an Outbound Agency Understands Your Market
How to tell if an outbound agency understands your market before you sign: the research it should do, the questions it should ask and the red flags.
- Cameron Brown
Every Cold Email Agency Sounds the Same. 7 Questions That Tell Them Apart
Every cold email agency pitch sounds the same. Seven questions that show which ones run a real testing process and which ones run one campaign.
- Cameron Brown
How to Get Your Co-Founder or Board to Sign Off on Outbound
A one-page outbound business case for your co-founder or board: the numbers, the risks, what you keep and the questions they will ask. Template inside.
- Cameron Brown
Running Cold Email In-House: What It Takes and How Long It Will Take You
Planning to run cold email in-house? The set-up you'll need, the volume maths behind testing, and how to decide if your time is better spent elsewhere.
- Cameron Brown
Is a Three-Month Outbound Contract Too Long? What the Time Buys You
Is a three-month outbound agency contract too long? What each month is for, why testing needs the time, and what to check before you sign.
- Cameron Brown
Pay-Per-Meeting Lead Generation: When It Works and When It Costs You More
Pay-per-meeting lead generation looks risk-free. When it works, when it costs you more than a retainer, and what to check before you sign one.
- Cameron Brown
Should You Hire an SDR or an Outbound Agency First?
Thinking of hiring an SDR? What an SDR costs, how long they take to ramp, and why the order matters: find the message first, then hire.
- Cameron Brown
Planning to Start Outbound in January? Work Back From Your First Send
Want outbound running in January? Work back from your first send: domain warm-up, research, copy sign-off and the December prep that decides your start.
- Cameron Brown
Why We Don't Guarantee Meetings (and What We Guarantee Instead)
Why an outbound agency that guarantees meetings is promising something it can't control, and what a guarantee worth having looks like instead.
- Cameron Brown
Tried Cold Email and It Didn't Work? Why One Campaign Proves Very Little
Cold email not working for you? Why one failed campaign is a sample size of one, and how to tell a bad message from a bad channel before you give up.
- Cameron Brown
Will Outbound Pay Back? How to Build a Cold Email Payback Model Before You Sign
A step-by-step cold email ROI model: emails to positive replies to meetings to customers, built on your ACV and close rate, plus what to check by month 3.
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One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.