The Results
400+
Reel Views
100+
New Followers
7 weeks
New Followers
Trusted by 200+ founders
Video
The Challenge
Alex (CEO) had started running outbound himself and it was working. But it was eating 4 hours of his day, every day — list building, data cleaning, writing sequences, managing infrastructure, and iterating on messaging, all while leading product and running the company. He had built one of the best founder-run Instantly setups we had seen. Proper segmentation, spintax, offer-based messaging. But with no time to iterate and no one owning it, roughly 30 qualified demos a month were falling through the gaps. What Louper needed was not a tweak to their outbound. They needed someone to own the top of funnel completely so Alex could get back to building the company.
Our Strategy
We rebuilt Louper's outbound from the ground up. Clean data pipelines, ICP-specific list building, multi-segment campaign structure, domain warmup, personalisation logic, and full follow-up sequences. We industrialised everything Alex had learned running it himself.
Target Segments
Post-production houses and film studios
TV and broadcast production teams
Advertising and creative agencies
Enterprise creative organisations with distributed teams
High-volume content companies with remote review workflows
What Changed Week to Week
Daily list expansion with clean, validated data
Weekly message optimisations based on reply signals
New offer tests every 7 to 10 days
Retargeting campaigns for unresponsive prospects
Real-time adjustments via shared Slack channel
CRM support inside Attio
The GTM Company Flywheel
Every result we got for Louper was built on this loop. Alex had years of founder intuition about what resonated with post-production buyers. We turned that intuition into a system. Call recordings shaped our messaging. Reply data refined our targeting. Each meeting booked told us more about what to say next — so the next campaign was always smarter than the last.
The Results
Three weeks in, Louper had over 100 qualified leads. By week seven they had 400 qualified leads and 100 booked meetings - with some of the most recognisable organisations in media and entertainment.
Brands Who Engaged
Reuters | The Guardian |
Nas Daily (20M+ followers) | Social Media Examiner |
Bento Box Entertainment | Wondros (Fortune 500 agency) |
Category
Tech
Year
2025
Platforms
Still have a question?
Our friendly team is always here to help you with quick, clear, and reliable answers whenever needed.