How Louper went from founder-run outbound to 400 qualified leads and 100 booked meetings in 7 weeks

A video collaboration SaaS at $1M ARR with a founder doing 4 hours of outbound a day. We took over the top of funnel entirely. Here is what happened.

Company: Louper Industry: Video Collaboration SaaS Location: United Kingdom Campaign type: Full outbound takeover — data, infrastructure, sequencing, iteration Campaign duration: 7 weeks to results

Results at a glance

Where Louper started

Louper is a real-time video collaboration platform built for professional video teams in film, television, advertising, and post-production. Distributed creative teams use it to review, collaborate, and approve high-quality video without the lag, compression issues, or friction of legacy tools.

By the time they came to us, Louper had grown to around $1M ARR. They had a product their customers loved and a founder who understood their market deeply. What they did not have was a way to grow without Alex doing it himself.

Before The GTM Company:

• Alex spending 4 hours a day on outbound — list building, data cleaning, writing sequences, managing infrastructure, iterating on messaging

• Around 30 qualified demos a month falling through the gaps with no one owning follow-up

• No capacity to iterate on messaging while leading product and running the company

• A well-built Instantly setup with no time to scale it

Alex had actually built one of the best founder-run outbound setups we had seen. Proper segmentation, spintax, offer-based messaging. The problem was not skill. It was time. With no one owning the top of funnel, every hour he spent prospecting was an hour not spent building the company.

"We execute. Fast. No fluff. No theorising. No bureaucracy. Just results." — Alex, CEO of Louper

Our approach

What Louper needed was not a tweak to their outbound. They needed someone to own it completely.

We rebuilt the entire top of funnel from scratch — clean data pipelines, ICP-specific list building, multi-segment campaign structure, domain warmup, personalisation logic, and full follow-up sequences. We industrialised everything Alex had learned running it himself and removed him from the process entirely.

01 — Take over, not consult We did not advise Alex on what to change. We took ownership of the full outbound system so he could stop thinking about it.

02 — Turn founder intuition into a repeatable system Alex had years of knowledge about what resonated with post-production buyers. We converted that into tested messaging, documented targeting logic, and scalable sequences.

03 — Iterate every week without being asked Daily list expansion, weekly message optimisations, new offer tests every 7 to 10 days. No waiting for a monthly review. Changes happened in real time based on what the data was showing.

What we built

We rebuilt Louper's outbound from the ground up across five target segments.

Target segments

• Post-production houses and film studios

• TV and broadcast production teams

• Advertising and creative agencies

• Enterprise creative organisations with distributed teams

• High-volume content companies with remote review workflows

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What changed week to week

• Daily list expansion with clean, validated data

• Weekly message optimisations based on reply signals

• New offer tests every 7 to 10 days

• Retargeting campaigns for unresponsive prospects

• Real-time adjustments via shared Slack channel

• CRM support inside Attio

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The GTM Company flywheel

Alex had years of founder intuition about what resonated with post-production buyers. We turned that intuition into a system.

Call recordings shaped our messaging. Reply data refined our targeting. Each meeting booked told us more about what to say next — so the next campaign was always sharper than the last.

01 — Real world intelligence Case studies, call recordings, and customer conversations

02 — Offers and messages Positioning and copy built from what real buyers say

03 — Outbound data Reply rates, open signals, and booking data show what lands

04 — New sales conversations Warmer leads, better meetings, faster closes

Every new sales conversation feeds back into step 01. The flywheel compounds with every cycle.

The results

Three weeks in, Louper had over 100 qualified leads. By week seven they had 400 qualified leads and 100 booked meetings — with some of the most recognisable organisations in media and entertainment.

Brands who engaged

• Reuters

• The Guardian

• Nas Daily (20M+ followers)

• Social Media Examiner

• Bento Box Entertainment

• Wondros (Fortune 500 agency)

What made this work

01 — Full ownership, not advice We did not hand Alex a playbook and leave him to run it. We owned the top of funnel entirely. That is the only way to give a founder their time back.

02 — Built on what was already working Alex had real knowledge of his market. We did not ignore that and start from scratch with generic templates. We systematised what he already knew and scaled it.

03 — Speed of iteration Most outbound fails because no one is watching it closely enough to change what is not working. We were in the data every day — adjusting copy, targeting, and infrastructure in real time. Seven weeks to 400 leads is only possible when iteration is continuous, not monthly.

04 — The right targets at the right moment The media and entertainment market is relationship-driven. Getting into Reuters and The Guardian is not a volume play. It is a precision play — the right message to the right person at a moment when it lands. That is what signal-based targeting produces.