← All case studies
Louper — case study

400 Qualified Leads in 7 Weeks

A video collaboration SaaS at $1M ARR with a founder doing 4 hours of outbound a day. We took over the top of funnel entirely.

400+
Qualified leads
100+
Booked meetings
7 wks
Time to 100 meetings
4 hrs/day
Founder time freed
Industry
Video Collaboration SaaS
Location
United Kingdom
Duration
7 weeks to results
Campaign type
Full outbound takeover — data, infrastructure, sequencing, iteration

Where Louper started

Louper is a real-time video collaboration platform for professional video teams in film, TV, advertising, and post-production. By the time they came to us they had grown to ~$1M ARR with a product their customers loved — but no way to grow without the founder doing outbound himself.

Before The GTM Company
–Alex spending 4 hours a day on outbound — lists, data, sequences, infrastructure
–~30 qualified demos a month falling through the gaps with no follow-up owner
–No capacity to iterate on messaging while running the company
–A well-built Instantly setup with no time to scale it
“
We execute. Fast. No fluff. No theorising. No bureaucracy. Just results.
— Alex, CEO of Louper
Our approach — Take over, not consult

Louper did not need a tweak — they needed someone to own outbound completely. We rebuilt the entire top of funnel from scratch: clean data pipelines, ICP-specific lists, multi-segment campaigns, domain warmup, personalisation logic, and full follow-up sequences. We industrialised everything Alex had learned and removed him from the process entirely.

Five target segments
Post-production houses, TV & broadcast teams, creative agencies, enterprise creative orgs, and high-volume content companies.
Weekly iteration
Daily list expansion, weekly message optimisations, new offer tests every 7–10 days, and retargeting for unresponsive prospects.
Real-time ops
Adjustments via a shared Slack channel, with CRM support inside Attio — changes happened in real time, not monthly reviews.
Precision targeting
Signal-based targeting landed meetings with Reuters, The Guardian, Nas Daily, Social Media Examiner, Bento Box, and Wondros.
The results

Three weeks in, Louper had over 100 qualified leads. By week seven they had 400 qualified leads and 100 booked meetings — with some of the most recognisable organisations in media and entertainment.

Want a story like this?

Book a free GTM teardown →