Get a free playbook
← Case studies

400 qualified leads in 7 weeks.

A video collaboration SaaS at $1M ARR with a founder doing 4 hours of outbound a day. We took over the top of funnel entirely.

Customer
Louper
Industry
Video Collaboration SaaS
Location
United Kingdom
Engagement
Full outbound takeover — data, infrastructure, sequencing, iteration

Where Louper started. Before The GTM Company.

Louper is a real-time video collaboration platform for professional video teams in film, TV, advertising, and post-production. By the time they came to us they had grown to ~$1M ARR with a product their customers loved — but no way to grow without the founder doing outbound himself.

  • Alex spending 4 hours a day on outbound — lists, data, sequences, infrastructure
  • ~30 qualified demos a month falling through the gaps with no follow-up owner
  • No capacity to iterate on messaging while running the company
  • A well-built Instantly setup with no time to scale it
“We execute. Fast. No fluff. No theorising. No bureaucracy. Just results.”
Alex, CEO of Louper

Our approach: take over, not consult.

Louper did not need a tweak — they needed someone to own outbound completely. We rebuilt the entire top of funnel from scratch: clean data pipelines, ICP-specific lists, multi-segment campaigns, domain warmup, personalisation logic, and full follow-up sequences. We industrialised everything Alex had learned and removed him from the process entirely.

  • 01

    Five target segments

    Post-production houses, TV & broadcast teams, creative agencies, enterprise creative orgs, and high-volume content companies.

  • 02

    Weekly iteration

    Daily list expansion, weekly message optimisations, new offer tests every 7–10 days, and retargeting for unresponsive prospects.

  • 03

    Real-time ops

    Adjustments via a shared Slack channel, with CRM support inside Attio — changes happened in real time, not monthly reviews.

  • 04

    Precision targeting

    Signal-based targeting landed meetings with Reuters, The Guardian, Nas Daily, Social Media Examiner, Bento Box, and Wondros.

The result. Where they are now.

Three weeks in, Louper had over 100 qualified leads. By week seven they had 400 qualified leads and 100 booked meetings — with some of the most recognisable organisations in media and entertainment.

Louper All case studies

Get your outbound playbook, designed for free.

A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.

  • Free
  • Live, with Cameron
  • No pitch deck, an honest read on fit
Get my free playbook Or talk to Cameron

Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.

Demand capture, weekly.

One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.