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Juno — case study

$30k to $350k MRR in 6 Months

An early-stage AI tax platform with a strong product, a founder-led brand, and no outbound motion. We built the engine.

10×
MRR growth
20+
Demos per month
3 mo
To a dependable channel
0
New sales hires
Industry
AI / Accounting Technology
Location
United States
Duration
6 months
Campaign type
Founder-led LinkedIn outbound · CRM automation · RevOps infrastructure

Where Juno started

Juno is an AI platform for US accounting firms — automating tax prep, review, and advisory workflows. They came to us fresh off their seed round with a strong product, a clear market, and a founder whose credibility was central to the brand. What they did not have was any outbound motion at all.

Before The GTM Company
–Zero demos booked through outbound
–No predictable pipeline
–Founder spending time on manual prospecting that did not convert
–A recent rebrand — brand quality front of mind, no spray-and-pray allowed
“
You go to a lot of lead gen folks and they just fire off emails that come across as spammy and dilute a brand. We needed something that felt authentic.
— Stefan, GTM Lead at Juno
Our approach — Scale the founder, don’t replace him

Dave’s voice, authority, and LinkedIn presence were core to why Juno was winning. The system we built had to feel like Dave — not a vendor. Every message carried his tone and his understanding of the accounting market, and every demo recorded fed back into sharper messaging for the next cycle.

System A — Founder-led LinkedIn outbound
Ghostwritten outreach from Dave — his tone and authority — with signal-based prospecting triggered by LinkedIn engagement and category behaviour.
System B — Automated lead handover
Automated CRM data flows, pipeline creation on demo booking, and call recordings tied into insight loops for messaging iteration.
System C — HubSpot quote tool & RevOps
A custom HubSpot quote tool saving reps 10 hours a week, plus automated reporting making pipeline data trustworthy and fast.
The results

In under three months, Juno went from zero outbound to a dependable 20+ demos per month. Over six months, MRR grew from $30k to $350k — without hiring a ten-person sales team. The system scaled the founder rather than replacing him.

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