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$30k to $350k MRR in 6 months.

An early-stage AI tax platform with a strong product, a founder-led brand, and no outbound motion. We built the engine.

Customer
Juno
Industry
AI / Accounting Technology
Location
United States
Engagement
Founder-led LinkedIn outbound · CRM automation · RevOps infrastructure

Where Juno started. Before The GTM Company.

Juno is an AI platform for US accounting firms — automating tax prep, review, and advisory workflows. They came to us fresh off their seed round with a strong product, a clear market, and a founder whose credibility was central to the brand. What they did not have was any outbound motion at all.

  • Zero demos booked through outbound
  • No predictable pipeline
  • Founder spending time on manual prospecting that did not convert
  • A recent rebrand — brand quality front of mind, no spray-and-pray allowed
“You go to a lot of lead gen folks and they just fire off emails that come across as spammy and dilute a brand. We needed something that felt authentic.”
Stefan, GTM Lead at Juno

Our approach: scale the founder, don’t replace him.

Dave’s voice, authority, and LinkedIn presence were core to why Juno was winning. The system we built had to feel like Dave — not a vendor. Every message carried his tone and his understanding of the accounting market, and every demo recorded fed back into sharper messaging for the next cycle.

  • A

    Founder-led LinkedIn outbound

    Ghostwritten outreach from Dave — his tone and authority — with signal-based prospecting triggered by LinkedIn engagement and category behaviour.

  • B

    Automated lead handover

    Automated CRM data flows, pipeline creation on demo booking, and call recordings tied into insight loops for messaging iteration.

  • C

    HubSpot quote tool & RevOps

    A custom HubSpot quote tool saving reps 10 hours a week, plus automated reporting making pipeline data trustworthy and fast.

The result. Where they are now.

In under three months, Juno went from zero outbound to a dependable 20+ demos per month. Over six months, MRR grew from $30k to $350k — without hiring a ten-person sales team. The system scaled the founder rather than replacing him.

Juno All case studies

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