The Results
10x
Reel Views
20+
New Followers
7 weeks
New Followers
Trusted by 200+ founders
Video
The Challenge
Our Strategy
SYSTEM A Founder-Led LinkedIn Outbound |
• Ghostwritten outreach from Dave, the founder — his tone, voice, and authority |
• Signal-based prospecting triggered by LinkedIn engagement, influencer interactions, and category behaviour |
• Unified email and LinkedIn sequences designed to attract accounting firms evaluating AI tools |
• Engineered to scale Dave's credibility without increasing his workload |
• Result: 20+ qualified demos booked every month within 3 months of going live |
SYSTEM B Automated Lead Handover |
• Automated CRM data flows eliminating manual lead entry |
• Pipeline creation and enrichment triggered on demo booking |
• Conversation routing and demo-to-customer handoff logic |
• Call recordings tied directly into insight loops for messaging iteration |
• Result: Hours saved weekly across the founder, GTM lead, and operations |
SYSTEM C HubSpot Quote Tool and RevOps Infrastructure |
• Custom HubSpot quote tool saving sales reps 10 hours per week |
• Automated reporting making pipeline data trustworthy and fast to access |
• Commercial backbone built to scale without adding headcount |
• Result: GTM team operating at significantly higher output with the same people |
The GTM Company Flywheel
Juno is the clearest example of the flywheel at full speed. Stefan described it directly: every demo gets recorded, every recording feeds back into the conversation loops, and every loop makes the next wave of outreach sharper. We ghostwrote outreach as Dave, the founder. The replies told us what language accounting firms used about their own problems. That language shaped the next sequence. The next sequence booked better demos. Those demos fed better product positioning. In three months, Juno went from zero outbound to 20+ meetings a month. The flywheel was not just generating pipeline — it was generating strategic clarity.
"You go to a lot of lead gen folks and they just fire off emails that come across as spammy very quickly and dilute a brand. We needed something that felt authentic."
— Stefan, COO at Juno
The Results
Over six months, MRR grew from $30k to $350k. The outbound engine fed the sales team, the sales team closed, and every conversation fed back into sharper positioning for the next campaign. Critically, they did this without hiring a ten-person sales team. The system scaled the founder rather than replacing him — which kept the brand intact and the unit economics healthy.
"We went from literally zero outbound to 20+ meetings every month. It is a dependable channel now. We can build a scalable GTM without hiring a ten-person sales team."
— Stefan, GTM Lead at Juno
Category
Beauty
Year
Platforms
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