10x outbound, into new markets
How a cold outbound infrastructure company scaling past $1M ARR broke out of their existing ecosystem and reached entirely new markets.
- Customer
Mailin- Industry
- Cold outbound infrastructure
Where Mailin started. Before The GTM Company.
Mailin provides cold outbound mailbox infrastructure for B2B teams: domains, mailboxes, warmup and deliverability. They had scaled past $1M ARR and built a strong reputation inside the cold email ecosystem. The problem was everything outside it: buyers who needed the product but had never heard of it.
- Growth capped by the ceiling of the cold email ecosystem
- No awareness in the new markets they needed to reach
- Content and community plays too slow for new market penetration
- No time to manage agencies or tell them what to do
“We have hired at least two dozen agencies at this point. Cam is one of two that has generated us a positive ROI. Money in, money out. It makes a lot of sense for us.”
Tomer, Founder & CEO of MailinOur approach: ownership, not hand-holding.
We built a high-volume outbound system designed to reach buyers outside the cold email ecosystem: new verticals, new personas, new messaging, built from scratch and iterated fast. We took ownership of the entire motion (targeting, messaging, infrastructure, iteration) and reported on results.
- 01
New market targeting
Identified verticals with a genuine need for cold outbound infrastructure but no existing awareness of Mailin, with clean, validated prospect lists.
- 02
Messaging for new audiences
Frameworks that explained the product's value to buyers unfamiliar with cold email tooling, iterated until new angles converted.
- 03
Scaling what won
Outbound volume scaled as winning campaigns were identified: 10x from the starting point.
The result. Where they are now.
Mailin's outbound volume has scaled 10x since the engagement began, reaching and converting buyers in markets that previously had no exposure to the product. Of the two dozen agencies Mailin has hired across content, outbound and ads, we are one of two that have delivered a positive ROI.
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