$6M in pipeline in 6 months.
How a hiring simulation SaaS went from 1 to 2 meetings a month to a fully operational three-system outbound engine generating millions in pipeline.
- Customer
Skillfully- Industry
- Hiring simulation SaaS
Where Skillfully started. Before The GTM Company.
Skillfully is a hiring platform that lets candidates demonstrate their abilities through job-specific simulations, instead of CVs and generic interviews. They came to us with strong logos, a product that was working and a founder who knew the market, but no scalable way to get in front of the right buyers. An external cold-calling partner had produced one meeting from 400 phone calls.
- An external cold-calling partner with poor data and low connection rates
- 400 phone calls for one booked meeting
- 1 to 2 booked meetings a month
- Talent managers and HR leaders: one of the hardest personas to reach by phone
“You all were producing more booked meetings and more interest in replies in one week than I had been able to produce in 3 to 4 months.”
Skillfully FounderOur approach: three systems, one engine.
We built three independent outbound systems, each targeting a different signal and buyer motion, to find message-market fit fast and scale what worked. Month 3 saw the first significant pipeline movement; by month 6 all three were running in parallel. Within the first 30 to 45 days, Skillfully dropped every other outbound vendor.
- A
Social monitoring
Monitored competitor social posts, filtered engaged users for ICP fit, and led with genuine value: frameworks, case studies and tools.
- B
High-volume cold email
150,000 emails a month to BPO and talent partners, with continuous A/B testing, scaled once the winning angles were confirmed.
- C
Mid-market signal-based targeting
New-in-role talent managers and internal recruiter hires as live buying signals, with outreach timed to when buyers were evaluating tools.
The result. Where they are now.
Over a 12-month engagement, Skillfully went from 1 to 2 meetings a month to a multi-channel outbound engine running three systems in parallel, and $6M in pipeline within 6 months. They now have a GTM motion on LinkedIn and cold outbound that runs independently of the founder. In their words: “In a world where everyone is saying email is dead, you all revived it for us.”
Skillfully All case studiesGet your outbound playbook, designed for free.
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