40 booked calls a month
How a UK sustainability platform used signal-driven outbound to validate three markets simultaneously and build a repeatable pipeline engine from scratch.
Where NetZero started. Before The GTM Company.
NetZero is a UK sustainability and automation platform for carbon reporting, utility bill automation and ESG workflows. They came to us with three very different verticals, no clear ICP and several competing product bets. Their internal outbound had produced 6 replies in three weeks.
- 6 replies in three weeks from internal outbound
- Three verticals, no clear ICP and no strong product-market fit
- Inconsistent copy and low-quality data
- No live signal about which market to prioritise
Our approach: outbound as market research.
A three-vertical, signal-driven outbound system. Each vertical got its own ICP, messaging framework and personalisation logic, designed to surface real buyer intent rather than just generate volume, and to let live buyer behaviour show where the demand was.
- 01
Construction — contract risk and regulation
ESG reporting framed as a factor in who wins future bids, personalised with named clients, live projects and tender commitments.
- 02
Utilities — AI automation for invoice teams
Cost reduction for manual invoice processing, triggered by hiring data for data-entry roles and large invoice-processing teams.
- 03
Accounting — partnership-led ESG expansion
A new ESG reporting service line with no additional staff, pitched as a partner-led go-to-market.
The result. Where they are now.
40 booked calls a month, sustained across a 90-day period, across all three verticals from a standing start. The data ranked utilities first for near-term ROI, construction second and accounting third as a partnership play. NetZero went from guessing to knowing.
Get your outbound playbook, designed for free.
A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.
- Free
- Live, with Cameron
- No pitch deck, an honest read on fit
Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.
Demand capture, weekly.
One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.