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Zero to $1M ARR in 6 months.

How a PLG SaaS stopped relying on inconsistent ad spend and built a cold outbound engine that scaled them to $1M ARR.

Customer
Posted
Industry
PLG SaaS for mobile apps
Engagement
High-volume cold email · TAM mapping

Where Posted started. Before The GTM Company.

Posted is a product-led SaaS platform for mobile app developers and brands, already generating traction through organic and product-led growth. Meta Ads drove lead flow, but results were inconsistent and gave little control over the quality or size of the companies coming through. Larger brand deals were being missed entirely.

  • Lead flow dependent on inconsistent Meta Ads spend
  • Little control over the quality or size of incoming companies
  • No proactive way to go after specific accounts
  • Larger brand deals missed entirely

Our approach: precision targeting, not broad ad spend.

Two systems designed to work together: high-volume cold email to drive PLG sign-ups at scale, and a full TAM map so Posted targeted the right mobile app companies from day one. The cold email system produced sign-ups and replies within the first two weeks.

  • A

    High-volume cold email (PLG funnel)

    Value-led messaging that drove trial sign-ups rather than sales calls, segmented by app category, company size and engagement signals, with rapid A/B testing.

  • B

    TAM mapping for mobile apps

    The full addressable market across mobile app categories, the highest-value brand segments prioritised, and clean lists the team can run and expand.

The result. Where they are now.

Posted scaled to $1M ARR within 6 months. Cold email and Meta Ads went from competing channels to a complementary system: outbound driving trial sign-ups, Meta retargeting those who engaged. Their GTM motion is now predictable, scalable and no longer dependent on ad spend alone.

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