$0 to $35k MRR in 6 weeks.
How a brand new B2B SaaS community went from zero revenue to $35k MRR in six weeks using TAM mapping, message testing and a self-serve funnel built for scale.
Where Zeroto10m started. Before The GTM Company.
Zeroto10m is a community for B2B SaaS founders on the journey from early traction to $10M ARR. It launched from zero: no brand, no word of mouth, no member base. The goal was 250 paying members as fast as possible, with a self-serve motion that could scale without a sales team.
- No existing brand, members or referrals
- A price point that ruled out a high-touch sales motion
- Every member to be found and converted cold
- The exact message that unlocked the audience still unknown
Our approach: test fast, scale the winner.
A full TAM map of every relevant B2B SaaS founder, and a rapid message-testing programme to find the positioning that converted. Our work with Helply had already shown us what these founders care about, so the messaging was built from real conversations, not guesses.
- A
B2B SaaS TAM mapping
The full addressable market of founders at the right growth stage, segmented by MRR range, vertical, team size and growth signals.
- B
Message testing and self-serve funnel
20 message variants tested, the highest-converting angle scaled, and a sign-up funnel that converts outbound traffic without sales involvement.
The result. Where they are now.
Zeroto10m went from zero to $35k MRR in six weeks. The self-serve funnel is now the primary acquisition engine: outbound drives prospects in, messaging converts them, and the funnel handles the rest. The same system is now being scaled toward the 250-member target.
Get your outbound playbook, designed for free.
A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.
- Free
- Live, with Cameron
- No pitch deck, an honest read on fit
Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.
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