The Results
1000+
Reel Views
$35k
New Followers
7 weeks
New Followers
Trusted by 200+ founders
Video
The Challenge
Launching a community from scratch is one of the hardest GTM challenges in B2B. There is no existing brand, no word of mouth, no existing member base to generate referrals. Every member has to be found and converted cold. The product also had to sell itself. A high-touch sales motion was not viable at the price point and volume needed to hit 250 members quickly. That meant the funnel had to be built for self-serve from day one — clear value proposition, frictionless onboarding, and messaging precise enough to convert without a conversation. The opportunity was clear: the B2B SaaS founder audience is well-defined, reachable through outbound, and highly responsive to peer community offers when the positioning is right. The challenge was finding the exact message that unlocked that response — fast.
Our Strategy
Two systems working together. A full TAM mapping exercise to identify every relevant B2B SaaS founder in the addressable market, and a rapid message testing programme to find the positioning that converted — then scale it.
SYSTEM A B2B SaaS TAM Mapping |
• Mapped the full total addressable market of B2B SaaS founders at the right growth stage |
• Segmented by MRR range, industry vertical, team size, and growth signals |
• Built clean, validated prospect lists ready for immediate outbound |
• Created a targeting infrastructure scalable to ongoing campaigns |
SYSTEM B Message Testing and Self-Serve Funnel Build |
• Tested 20 distinct message variants across the prospect list |
• Identified the single highest-converting angle and scaled it |
• Built the self-serve sign-up funnel to convert outbound traffic without sales involvement |
• Optimised funnel flow based on early sign-up data to reduce drop-off |
Why It Worked
The unfair advantage here was existing intelligence. Our work with Helply had already given us a detailed picture of what B2B SaaS founders care about, how they talk about their problems, and what makes them act. We did not have to guess at the messaging — we built it from real conversations. Twenty message tests confirmed what we suspected, and when the winner landed, we scaled it immediately.
The GTM Company Flywheel
Zeroto10m is a case study in the flywheel working at its fastest. We already had deep knowledge of the B2B SaaS buyer from our work with Helply — their conversations, their pain points, what made them move. That intelligence went straight into message testing. We ran 20 variants, found the winner, and scaled. Every sign-up that came through the self-serve funnel told us more about what the market wanted. Six weeks in, they were at $35k MRR.
The Results
The self-serve funnel is now the primary acquisition engine — no sales calls, no demos, no hand-holding. Outbound drives prospects in, messaging converts them, and the funnel handles the rest.
The engagement is ongoing. The same system that got them to $35k MRR is now being scaled toward the 250-member target and beyond
Category
Tech
Year
2026
Platforms
Still have a question?
Our friendly team is always here to help you with quick, clear, and reliable answers whenever needed.