How we generated 500+ Leads for Helply using Social Singals

Cold Email Outbound That Actually Works: A Live Campaign Walkthrough

In this hands-on session, Cameron breaks down the four pillars of a high-performing outbound system — deliverability, targeting, offer, and copy — and builds a live campaign from scratch. You'll walk away knowing exactly how to set up your sending infrastructure without destroying your main domain's reputation, how to source and enrich prospect data affordably using tools like Apollo, Apify, and Clay, how to craft low-friction offers that generate replies without asking for a demo, and how to structure copy that lands in the inbox and actually gets read.

Whether you're just getting started with outbound or trying to figure out why your current campaigns are falling flat, this session gives you a repeatable, systematic approach you can implement immediately.

What's covered:

• Inbox and domain setup (Google vs. Microsoft, what to avoid, and how much to buy)

• Building targeted lists in Apollo using technographic and role-based filters

• Offer frameworks that work — from direct product pitches to case study-led approaches

• SpinTax, email validation, and keeping deliverability healthy at scale

• How to think about TAM recycling, sequencing, and reply-to-booking conversion

Tools referenced: Instantly, Apollo, Clay, Apify, Trigify, LeadMagic, Spaceship, Cheap Inboxes, Scaled Mail