GTM Strategist
Own the client lifecycle end to end: launch, maintain, scale and kill campaigns, with one goal. Client results.
You own the client lifecycle end to end, and you are measured on one thing: client results. Sales sits on one side of you and the technical team on the other. Your job is the centre: launching, maintaining, scaling and killing campaigns.
A GTM Engineer reports to you and handles list processing and the build, so your time goes on the copy, the testing, the decisions and the client. You report directly to the founder.
Our clients love how async we are. Most of the work happens in Slack and in our own AI systems, not on calls. This is not an entry-level role. In return you get direct training from the founder on our AI systems, strategy, offers and copy. Long-term role, or 12 months.
What you’ll do
- Run onboarding calls with every new client, with first copy out within 48 hours
- Write and launch new copy and new campaigns
- Scale A/B tests across your book
- Decide which campaigns scale, which get cut back and which get killed
- Keep every client clear on what is working, what is changing and why
- Work with the technical team on every launch
What this role doesn’t do
- Sell. Clients are closed before they reach you. You don't pitch or upsell products.
- Maintain the tech. The technical team owns infrastructure, deliverability and automation.
What we’re looking for
- You know your stuff: you have written cold copy and built offers that got replies
- You know when to kill a campaign and move the volume to what is working
- You have run a big multi-client book without dropping anyone
- Strong async communicator. Short, clear Slack messages
- Client-ready on calls with founders and VPs of Sales
- AI-native. You already research and draft with AI
Nice to have
- Background at an outbound or lead generation agency
- Experience running GTM for B2B companies
- Hands-on with Clay, EmailBison, Instantly or Smartlead
- You want to start your own company one day
How we’ll measure success
- Onboarding to copy delivered
- Onboarding to first campaign live
- Positive reply rate and meetings booked across your book
- Tests launched, and winners scaled, per client
- Client retention
- Response time in client Slack channels
Hiring process
- Intro call with Cameron (Founder): 30 min
- Copy exercise: an offer and a first email for a real company
- Offer and kick-off
Get your outbound playbook, designed for free.
A live session with Cameron, who runs the engagements: a grade on your GTM, the playbook we would run for your market, and a straight answer on whether you are a fit.
- Free
- Live, with Cameron
- No pitch deck, an honest read on fit
Not sure outbound is right for you yet? Book 20 minutes with Cameron, our founder, and get a straight answer. Pricing is scoped on the call, not on this page.
Demand capture, weekly.
One value-led outbound teardown every week. The same thinking we run for clients, in your inbox, free.